New Products · StockGro Academy
Education is being run as a cost centre. It's the cheapest funnel here
A certificate earned on behaviour — ten disciplined trades, not a quiz score — costs ₹142 per paid start against ₹913 on Meta prospecting. The tutor picks the next lesson from the member's actual mistake, using the paper-trade sandbox StockGro already has.
Learners
411,000
Certificates issued
86,800
Cost per paid start
₹142
vs ₹913 Meta prospecting
Certificate → plan page
18%
within 24 hours
Tracks
Conversion rises with difficulty — the serious learner is the paying member
| Track | Learners | Completion | Certified | → Paid plan |
|---|---|---|---|---|
| Market basics | 1,84,000 | 62% | 42,000 | 11.2% |
| Risk & position sizing | 96,000 | 54% | 21,400 | 18.4% |
| Reading a results season | 41,000 | 48% | 9,800 | 22.1% |
| Strategy backtesting | 28,000 | 41% | 5,200 | 27.6% |
| F&O, honestly | 62,000 | 36% | 8,400 | 16.8% |
Backtesting has the lowest completion and the highest paid conversion at 27.6%. Completion rate is the wrong target for it — reaching the right 28,000 people matters more than finishing all of them.
The loop
Why it's cheap and why it holds
- 1Tutor agent reads the member's actual trades and picks the next lesson from the mistake, not the syllabus
- 2Every lesson ends in the paper-trade sandbox with a measurable rep
- 3Certificates are earned on behaviour (10 disciplined trades), not on a quiz score
- 4Certified members get an Academy mentor role, which keeps the loop cheap
What certification is not
Where an advisory business has to be careful
Not a qualification, licence or registration of any kind
Not a claim that a certified member will make money
Not a substitute for suitability or risk profiling
Not a gate on access — paid plans never require a certificate