Members & Revenue · Profile Enrichment
Inference is only allowed if it can show its evidence
Enrichment here is built from what the member declared at KYC and how they behave in the app — never scraped, never bought. Every profile carries its sources and a confidence level, and low-confidence profiles are not allowed to drive an offer.
Members profiled
214,000
paying base, refreshed weekly
High confidence
76%
Low confidence
7%
excluded from offer targeting
External data used
None
declared + behavioural only
Rohit Bansal
Tier-2 salaried trader
- Income band
- ₹9–14 L
- Investor type
- Active F&O + equity
- Risk appetite
- aggressive
- Enriched
- 20714d ago
Evidence
Declared profile
Self-reported income band at KYC
In-app behaviour
212 Stoxo queries, 78% options-related
Payment history
14 months, 2 failed autopay
So what
Price-sensitive but engaged — a payment fix saves this member, an offer wastes margin.
Imran Shaikh
First-generation investor
- Income band
- ₹4–6 L
- Investor type
- Beginner equity
- Risk appetite
- conservative
- Enriched
- 20714d ago
Evidence
Acquisition path
Telugu creator reel → Starter plan
App events
Broker link opened 3 times, never completed
So what
Language is the blocker, not intent. Telugu voice walkthrough converts this cohort 2.4x.
Kavya Reddy
Advanced retail
- Income band
- ₹25 L+
- Investor type
- Long-only equity + research reader
- Risk appetite
- balanced
- Enriched
- 20714d ago
Evidence
Usage depth
1,240 Stoxo queries, reads full notes
Community
Top-10 contributor, high trust score
So what
Highest-leverage member in the base — worth more as a mentor than as a subscriber.
What enrichment may never be used for
Advisory products need a harder line than e-commerce
Inferring suitability for a product — that requires a real risk-profiling questionnaire
Pricing a plan differently for the same product
Targeting a member flagged vulnerable or in an active grievance
Any inference the member could not be shown if they asked