Members & Revenue · Funnel
Install to renewal, with a reason at every leak
A funnel chart that only shows percentages tells you nothing you can act on. Each stage here names the actual reason members fall out and the agent that owns the repair.
Installs in view
4,86,000
last 90 days
Install → paid
6.4%
Biggest single leak
KYC
113,800 members lost
Renewal rate
68.6%
of paid cohort
Stage by stage
Width is absolute volume, not a normalised percentage
Why they drop: OTP friction on low-end devices
Why they drop: PAN/Aadhaar mismatch, vendor timeouts
Why they drop: Doesn't understand why linking is needed
Why they drop: Fear of losing money
Why they drop: Value of research not felt yet
Why they drop: Low usage in month 2
Repair in flight · KYC
Activation Pilot
Vendor callback failures and PAN mismatches account for 71% of KYC loss. The agent re-triggers callbacks automatically and routes name mismatches to a human with the exact field highlighted.
Open Onboarding & KYC →Repair in flight · Broker link
Voice Concierge
Members don't refuse to link a broker — they don't understand why it's needed. A 90-second native-language voice walkthrough converts this cohort 2.4x better than any push notification.
Open Voice Concierge →Repair in flight · First trade
Academy Tutor
Fear, not knowledge, blocks the first trade. The tutor moves members into the paper-trade sandbox for ten disciplined reps before the real one.
Open Academy →