Members & Revenue · Revenue Ops
Five tiers, five plays, one owner each
The agents do not set price. They find the members for whom the next tier is genuinely better value, and they hand the case to a human with the evidence attached. Elite is on watch because its concierge promise is only as good as its staffing.
Paying members
214k
+11.2% QoQ
Blended ARPU
₹1,142
+4.8%
Net revenue retention
112%
Pipeline from plays
₹20.2Cr ARR
modelled, owner per play
Tiers
Members, ARPU and the lever that moves each one
| Tier | Members | ARPU | Lever | Health |
|---|---|---|---|---|
| StockGro Free | 34.1M | ₹0 | Ad-supported + funnel into Pro | healthy |
| Pro Monthly | 148k | ₹399 | Stoxo limits, renewal pressure watched daily | healthy |
| Pro Annual | 58k | ₹2,988 | Upgrade play at month 4 of monthly | growing |
| Elite | 8.2k | ₹9,999 | Concierge voice + advisor access | watch |
| Stoxo for Advisors | 42 firms | ₹1.8L/mo | Seats + metered research calls | growing |
Expansion plays
Each with a modelled value and a named owner
Monthly → annual at month 4live₹3.4Cr ARR
Owner Revenue ops
Elite concierge for top-decile portfolioslive₹1.9Cr ARR
Owner Revenue ops
Advisor tenants, metered researchramping₹9.1Cr ARR
Owner Partnerships
Academy certification feepilot₹1.2Cr ARR
Owner Academy
Research syndication to brokersproposed₹4.6Cr ARR
Owner Partnerships
What the agents will not do
Pricing discipline is a product decision
- No discount as a first move. The retention data says it buys a month and costs a year.
- No upsell to a member whose current tier is underused — the case has to be true.
- No price change without a human; agents propose cohorts, never rate cards.
- No performance claim in an upgrade message. Compliance Guard blocks it before it sends.